Go back to home page
Team
Led whole design process from 0 to 1 till development.
My Role:
Product Design & Interaction Designer
People involved:
1x Product Designer
1x UI/UX Designer
2x Product Manager
1x Stakeholder
🎯 Identifying Objectives and Problems to Solve
Client's Objective (Physics Wallah's Business Goal)
Improve user retention (users should keep coming back).
Monetisation through premium plans (free vs. paid lessons).
Reduce churn rate (users dropping out early).
Problem Statement:
Why do users quit? English learning apps often feel boring or overwhelming.
We needed to break learning into small, engaging steps.
Solution:
gamification + positive reinforcement.
Animation Documentation
⚠️ Challenges & How We Solved Them
Users Found Early Levels Too Easy
Confetti for achievements 🎉Some Users Found Sounds Distracting
Added a toggle option to disable sounds.Onboarding Drop-off Rate Was High
Simplified onboarding to just 3 steps instead of 5.
📊 Final Impact & Results
✅ Daily active users increased by 40%.
✅ Lesson completion rate went up by 30%.
✅ Higher retention rates than previous learning modules.
✔ Gamification & animations successfully improved engagement.
Live Application on Playstore and Appstore
🚀 Next Steps & Future Improvements
Future plans
Plan to introduce AI-based pronunciation feedback.
Social leaderboards to enhance community engagement.
Personalised lesson reminders based on user behaviour.
Full Case Study in 1:1 Call